Business Proposal for Professional Communication

Business Proposal for Professional Communication

Executive Summary

Global business is changing and competitors are spread across all areas within the globe. In order to gain an edge companies are having to come up with proper models that are unique to improve the  level of service to their customers. In the banking sector where customers are in most cases in close contact with the employees it is important to  be equipped with the best skills to ensure that the level of service and handling of customers and other stakeholders surpasses other competitors in the market. This proposal highlights the different methods that will help in increasing the level of personal communication at the workplace through integrating the employees through individual models that will enhance their growth. The proposal suggests ways of improving education, training, personal development and professional development that will all work towards developing better personal communication skills for the workers. Although the company is large and has branches in different parts of the world the proposal comes up with methods that are critical in addressing all the issues in different areas all over the world. It is a comprehensive and finalized document that offers insight on important aspects of the entity.


A company in the Banking sector has to handle and equip itself with proper tools to ensure that it attracts and retains its customers. If one was to think that is difficult when operating in a single country, it is even more competitive when operating in different countries. The level of competition and the requirements needed stiffens. It therefore, becomes harder to connect and instill a good understanding with the customers thereby, offering no competitive edge in the market. The bank becomes redundant since it does not generate new models or customers in the market. Professional communicationis one of the main methods and attributes that a company can use to communicate effectively and raise the number of customers in a competitive market.

Every company needs to equip its employees with traits and values of professional communication whether it is within the specific department or course or not. Every employee should have the basics of professional communication to help in engaging customers and creating a link between the Bank and the customers in the field. There are different departments in the company but they are all connected and reflect an image of the company. The employees interact with the customers and with proper training and education on professional communication they can use their positions in the company to attract and retain the employees. This proposal aims to highlight some of the areasthat can be used to improve the models and approaches in professional communication thereby strategically placing the company as a competitive entity globally with the case of First Century Bank.

Career Advancement and Growth in Professional Communications

Professional communication is a relatively new field therefore the number of people who have managed to professionally study and advance in the career are few. Although it is slowly gaining traction it has not been one of the most coveted courses or models in the past. The company therefore needs to encourage its employees to pursue the course. Depending on the level of education the company needs to invest some part of the fee to encourage more people to pursue the course that should split proportionally depending on the qualification of the employees. The management team in particular should be strongly advised on pursuing the course to ensure that they can act as a model for other workers within the organization. Branch managers and other leaders in the bank need to dedicate their time and resources to the course (Guffey and Loewy, 2012). The results from the course are evident through the approaches and methods that will be implemented by the individuals in making sound decisions for the company. Since the company may not have the tools and attributes to convince the workers to pursue the course we are prepared to host workshops and functions on sensitization and education on the same in the company.


Education is one of the main pillars that can be used to improve the level of understanding and implementation of different models within the company. Every employee has been strictly scrutinized and taken through a series of background tests to ascertain their level of education before being hired at the company. There are different programs depending on the level of profession and studies that each employee has had. The programs are tailored to meet specific needs since the level of communication and skills required for a banker are not similar to those of an engineer. Depending on the level of education and the willingness of the employee to take the course there are programs that range from diploma to Doctoral level (Guffey and Loewy, 2012). In addition, there are executive programs for the managers and board of directors who are interested in the program. These courses are critical in improving the approaches and interaction between the employees at the company and other stakeholders including the customers.

Since the company is large and has a lot of employees the program would have to be rolled out in phases. The first phase would have to be from the people who have already made professional communication their main profession. These would be helpful in disseminating useful and critical information to other workers. The other departments would also have to be handled each department at a time to ensure that there is no overlapping of the course with the duties and activities of the employees (Epstein and Hundert, 2002). For the employees who are already assigned to different countries abroad they would have to study the program in batches where some of the people learn and give the information to the others. On the other hand, the use of online media is also one of the most effective ways since they can follow all the classes and lessons through their computers (Kain and Wardle, 2005). Additionally, organizing workshops and seminars where they are taken through a series of events and models is also critical. In order to ensure that all members of the workgroup have taken in all the studies and information disseminated seminars and workshops are critical in sharing and discussing different impacts of the course.


Training is critical in developing and nurturing the ideals and approaches that the company needs in future. The company is targeting to become a global company therefore, it needs to invest in the best models and approaches that are relevant and critical in achieving the set targets. One of the approaches that the company may use is soliciting and benchmarking some of the training methods used by other companies (Tompkins, 2005). The company has a relevant and viable recruitment and training programs that are unique to the business that the company is engaging in. However, successful companies have realized the importance of professional communication and are making it part of the company recruitment models and approaches. The models applied by other companies should therefore be  assessed for their viability and applied in the training methods for the company. These methods and application criteria require advice from a qualified professional who has taken the course and understood its fundamental aspects within similar businesses. Professional communication should therefore, be part of the training process since all employees need to be equipped with specific skills and training on the same (Sharma and Patterson, 1999). It should therefore be embedded as part of the  human resource application and modelling before hiring any new employees into the company.

On the other hand, it is  important to ensure that the employees who are hired to work as professional communication trainees or professional have already gone through the necessary training. The potential employees should be trained on individual approaches and models used within the company. There is a chance for the company to invest in the best employees in the field so that they can impart their skills to other employees within the company. These are critical aspects that need to be addressed before making new appointments especially in positions of leadership within the department (Guffey and Loewy, 2012). Organizing workshops and seminars where employees can be taken through the training is also one of the most effective methods. The training program in this case is tailored to the requirements of the banking institution and its strategic goals and objectives. The seminars and workshops need to draw people from different departments especially the leaders who can deliver the same message to their workers or members of the team. Training for a new model is sensitive since it defines the application and acclimatization of the people with the systems going forward (Dodd, 2007). Therefore, one should ensure that they invest in the best models and resources to increase the level of coordination and modelling between employees at the workplace. If an employee has the set requirements and models that are necessary to make critical decisions it is easier to understand and adopt the new attributes of professional communication in future. Training of all employees regardless of whether they want to pursue the course in future or not is therefore, critical to develop better qualities thereby increasing the level of competitive edge within the company.

Since there are different branches and a high number of employees that need to be trained it is important to implement an inclusive process that includes members from different branches. Conducting a randomized sampling method is one of the  models that can be used to increase the level of understanding and engage employees within the company. There are different approaches  that can be used to reach out to the employees, one of them being creating a hub or a center where employees can learn these approaches and models accordingly. Since most of the branches are currently spread within United States, it is easier to have a localized area where employees can be taken through the programs and then deliver the same tools and traits to others at the workplace (Kain and Wardle, 2005). The program that will be implemented will be born out of the current syllabus that is used in most universities and colleges to teach the same. These are relevant programs but they will also be tailored to meet the requirements of the company. Depending on the amount of people who will be interested in learning professional communication the approach used to train the employees will be dynamic to meet individual needs and approaches. In addition, it is however recommended that the company invests and sensitizes all people to take part in the basic training for the company to gain from the approaches that have been instituted.

Personal Development

Motivation at the workplace is the cornerstone of getting the best from the employees at the workplace. It is therefore important to ensure that individuals are given proper platforms that are meant to increase the potential and knowledge in future. Personal development is one of the fundamental aspects that employees deem necessary when evaluating a specific job opening (Pan, 2004). Therefore, depending on the number of people who want to pursue a professional communications career they can be given a chance to pursue these careers either as a part time or full time course.

The course is fairly new therefore, most of the professionals in the career have trained recently and do not have all the fundamental aspects needed to be experts in the field. In this case therefore it is important to advertise and give all willing applicants a chance to apply for the field. However, this has to follow a sensitization campaign where the employees are educated on the  importance and application of the course. There are different approaches that are used to ensure that individuals are given a chance to pursue the course. As aforementioned, the company needs to give the people incentives to pursue the course. The interested parties need to be assured of retaining their positions and salaries while pursuing the course. It is also critical to pay part of full fees for the course to encourage more people to enroll into the new course. Professional communication is a professional course that is aimed at enhancing the skills of individuals within the bank. The bank should give people a chance to make a decision based on their own will but all the necessary information should be available for individuals to make informed decisions.

Personal interest

Personal interest is similar to personal development since they are innate and can only be measured through the utility and satisfaction that individuals derive from the course. However, the company should be prepared to implement structures that are meant to encourage the workers to pursue the course. One of the crucial factors is giving people ample information on the importance of the course for their development and future capabilities within the company. Employees need to understand that although the course is fairly new it is becoming a necessity among most companies. There are different applications of the course, therefore having fundamental and basic concepts of the course is an added advantage for the employee (Dodd, 2007). However, the company should also examine the impact of the investment models and approaches that they have used to enhance personal interest for the course. One of the methods is through giving a chance and investing in the first volunteers to pursue the course. Since it is a good and applicable course in the banking sector, the difference between employees who take the course and others within the company will be perfect indicators to others of the importance of the course. The course takes the usual university and college programs therefore the company needs to know that there are application dates for the course. Personal interest can also be enhanced through giving the leaders the initiative to take up the course first and make the best decisions from the specific models that are given.


Companies need to change their models and assessment of professional communication to make the best approaches and judgment that is critical to development of employees accordingly. In First Century Bank although the model has not been vibrant other companies within the banking sector have adopted the same models. It is therefore important to ensure that the individual applications needed to sensitize and improve the awareness among the employees are implemented. Education, personal development and training are critical in developing the best models therefore companies need to make the most appropriate and actionable approach to make a sound decision. The management team should assess the different methods that should be applied in making the appropriate decisions and take the best structure to implement a working model.


Dodd, C. H. (2007). Managing business and professional communication. Allyn & Bacon.

Epstein, R. M., & Hundert, E. M. (2002). Defining and assessing professional competence. Jama287(2), 226-235.

Guffey, M. E., & Loewy, D. (2012). Essentials of business communication (9th ed.). New             York,NY: Cengage Learning

Kain, D., & Wardle, E. (2005). Building context: Using activity theory to teach about genre in multi-major professional communication courses.Technical Communication Quarterly14(2), 113-139.

Pan, Y. (2004). Professional communication in international settings. ULIS.

Sharma, N., & Patterson, P. G. (1999). The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services. Journal of services marketing13(2), 151-170.

Tompkins, C. J. (2005). Personal and Professional Development: Making Choices and Becoming Educated. Industrial Management, 27(3), 18.